projects

I have experience with digital marketing across many different platforms. My skills in marketing, data analytics, and journalism allow me to make visual and written content that is curated for the best performance. I have made content for many different industries including graphics, videos, written copy, and brochures. I value staying updated on current trends, strategies, and technologies. Feel free to contact me to give any feedback or questions on my projects.

Calvetti Ferguson Post

YWCA Bootcamp Flyer

AKPsi Flyer

Calvetti Ferguson Post

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Graphics

I create my graphics using Canva. If an image requires editing with features Canva does not provide, I have used different Adobe programs. I can design graphics for informational, entertaining, or persuasive purposes.

Video Production

Calvetti Ferguson - Intern Video

With an iPhone and minimal lighting, I was able to organize, film and edit this intern recruitment video. This process involved assigning questions to interviewees, setting up filming locations, and lots of filming and editing. The B-roll was taken as candidly as possible to showcase the true culture of the company. Editing was done with Adobe Premiere Pro. This was a summer-long project that required time management skills and collaboration with almost every department.

Reels / TikToks

Mpact Drink Videos

At Mpact Beverage Company, I created reels to showcase our different beverage options and ways to garnish them. These videos were taken with an iPhone and edited with Adobe Rush.

Writing Sample

Business/News Story

In my educational journalism experience, I wrote stories on a variety of topics. This includes news, business, events, service, social justice and more. In the Texas Tech journalism program, we also focused on photography, news social media clips, news podcasts, and other digital production methods. At Calvetti Ferguson, I gained experience writing press releases for different events. My journalism experience allowed me to be well-versed in AP style and editing.

Brochures

At Drink Machine Works, I created brochures from scratch using Canva. I included images and copy from the company website. This is a double-sided brochure that will be sent to leads in digital and print.