professional summary

As a recent graduate, I am eager to find my next opportunity to make a change and deliver results. I am up-to-date on the latest marketing trends, techniques, and strategies. Through previous marketing experience, I have gained skills and expertise in various industries. I am a detail-oriented, data-driven, creative individual who is always looking for new ways to grow and learn new skills. Please feel free to download my full resume and contact me for more information.

Download Full Resume

work experience

May 2022 - August 2022

Calvetti Ferguson / Marketing Intern

Orchestrated and edited intern recruitment video using Adobe Premiere Pro, showcasing the company culture and intern experience through personal interviews and visual storytelling
Utilized Canva and Adobe Creative Suite to create brand-consistent digital content
Crafted blog posts and press releases on the company website using WordPress, leveraging SEO strategies to increase visibility
Managed company social media pages and scheduled content through Hubspot

December 2021 - May 2022

Mpact Beverage Company / Social Media Assistant

Developed monthly social media calendars and analytics reports, leveraging data-driven insights to optimize the company’s social media strategy
Orchestrated photoshoots and created digital content to provide high-quality visuals for the brand and products on three social media platforms
Drove audience engagement by launching seasonal campaigns with giveaways and contests

June 2021 - August 2021

Mpact Beverage Company / Marketing Intern

Conducted research to create a targeted list of potential customers across the state and implemented a mailer campaign
Partnered with merchandise companies to create shirts for employees and customized products to sell on the website

December 2020 - December 2021

TTU Alpha Kappa Psi / Director of Public Relations

Collaborated with representatives from multiple companies to design merchandise, meeting strict deadlines and fulfilling the desires of the chapter
Increased chapter awareness on campus by creating flyers and sharing events to target audiences across three social media platforms

As a crucial role in the recruitment process, I was able to reinvent the way we market and manage the recruitment process through digital marketing. Because this was the first rush process we held during the pandemic, we needed to rely on digital marketing to gain members and hold events. My strategies resulted in one of the largest pledge classes we had in over two years.

September 2021 - December 2021

Lubbock YWCA / Marketing Student

For my Digital Marketing and Integrated Marketing Communications courses at Texas Tech, Lubbock YWCA served as our community partner. As a class, we built full digital marketing and marketing communications strategies for the YWCA. My assignment included email marketing and Instagram strategy focused on the YWCA fitness program. I built full marketing strategies including target markets. segmentation, buyer personas, buyers journeys, and other marketing concepts. I designed graphics and example email newsletters for the YWCA team.

Currently...

Drink Machine Works & Learning New Skills

Since graduating in May, I have been creating a marketing plan from scratch for my family's frozen drink machine business. This strategy has ranged from writing vision statements and defining brand colors to creating specific short-form video strategies. Over the past few months, I have been able to showcase what I have learned from my education and former internship experience through this project. We will be having a digital marketing launch including a blog and posts on Instagram, Facebook, LinkedIn, TikTok, and YouTube. Stay tuned!

skills

Digital Marketing Social Media Marketing
Graphic Design Data Analytics Journalism
Market Research Copywriting Marketing Strategy AP Style Event Planning

education

August 2019 - May 2023

Texas Tech University, Rawls College of Business

Bachelor of Business Administration, Marketing

Completed coursework in digital marketing, marketing communications, consumer behavior, market research, customer relationship management, sales management

Certificate in Data Analytics

Completed coursework in Python, SQL, database management, data mining, business intelligence

Electives in Journalism

Completed coursework in news writing, reporting, digital journalism production, editing

certifications

HubSpot Academy - Content Marketing

HubSpot Academy - Email Marketing

HubSpot Academy - Inbound